About usA manifesto in five partsChalkida, Greece

This is not just another coffee brand.

A specialty coffee microroastery. Small. Intentional. Selective. Most things got crossed out before you arrived here. What remains is the part worth your attention.

The THISISnotCOFFEE coffee bar: espresso machine, grinder and brewing gear on a wooden counter

The name

Coffee this good shouldn’t be called coffee.

The name is a provocation. So we crossed the word out, and kept the cup.

Because what’s in it isn’t just a drink. It’s the smell when the bag opens, the minutes it takes to brew, a farm on the other side of the world showing up in your kitchen. Something you slow down for. An experience, not a habit.

Selection

Our craft is elimination.

We source specialty-grade, single-origin lots from some of the best growing regions in the world. Not everything makes the cut. The coffees that do are chosen for what makes them irreplaceable: a specific harvest, a specific farm or cooperative, a specific reason to exist in your cup.

Anonymous origins 100% single origin arabica, named on every bag
Most of what we taste We taste everything. The ones on the list earned their place
A long menu A short list that changes with the harvest
Cupping bowls lined up on a wooden counter, each with a tasting card
Fig. 1 — The cupping table. Every lot is tasted before it makes the list.

The roastery

Tiny batches. Chalkida, Greece.

A microroastery in the truest sense: a small team, a single roaster, and a very short list of coffees that earned their place on it.

We roast without shortcuts and give each coffee the resting time it needs to taste its best. Freshness is not a marketing word here. It is the method. From Chalkida, it ships across Greece and Europe.

A THISISnotCOFFEE bag on a concrete ledge at night
Fig. 2 — Rwanda Gasharu, anaerobic.

Equipment worth keeping

The things that close the gap between a good cup and a great one.

Pour-over drippers, glass servers, moka pots, cold brew bottles, filters. Each piece selected the way we choose our coffees: by crossing out everything that did not earn its place first. No filler.

See the brewers →
Hario V60 ceramic dripper
Fig. 3 — Hario V60, ceramic.

Start here

If this is your first encounter with specialty coffee, welcome. You are not expected to know everything yet. What matters is that the next cup you drink is better than the last one.

If you already know what you are looking for, you understand why the list is short, and why it changes.

Explore it before it gets crossed out.